Idea Napkin No. 1
My name is Ashley Morris. I am a third-year entomology major on the biosecurity track. I aid in bed bug research in the Urban Entomology Lab at UF. My goal is to attend graduate school and receive an MPH in medical entomology. I am interested in medically relevant insects and their effects on people. Since bus bugs are a common blood-feeding insect, people who live with bed bugs have to deal with welts, rashes, stress, and anxiety. I could see myself studying the effectiveness of this product in the future. Research on this device would include evaluating its ability to attract bed bugs, capture bed bugs, and lower the user’s insect-related stress or anxiety. Lessening the harmful effects of any medically relevant insect would be an accomplishment.
I am offering a device that attracts and captures bed bugs. This device constantly monitors for bed bugs, meaning that users will always know if their home contains or does not contain bed bugs.
There are multiple demographics this product appeals to
- People who live in urban areas
I am offering a device that attracts and captures bed bugs. This device constantly monitors for bed bugs, meaning that users will always know if their home contains or does not contain bed bugs.
There are multiple demographics this product appeals to
- People who live in urban areas
- People who live in dorms or apartment complexes
- People who frequently travel
- Hotel/hostel managers
More specifically, this product appeals to people who live in or manage areas with a high density of people. People who travel are in a separate category because they may live in a house or a suburban area, but are prone to bed bug invasions from traveling.
Why do they care?
- People who frequently travel
- Hotel/hostel managers
More specifically, this product appeals to people who live in or manage areas with a high density of people. People who travel are in a separate category because they may live in a house or a suburban area, but are prone to bed bug invasions from traveling.
Why do they care?
People will value this product because people value being both physically and mentally healthy. People do not want to live with the anxiety and physical ailments, such as welts and rashes, that bed bugs bring.
What sets you apart from everyone else?
Products that both lure and capture bed bugs with chemical attractants are extremely expensive and must constantly be maintained. This product utilizes hot water as an attractant, rather than chemical attractants. This makes the product relatively inexpensive and equally as effective. This product offers the same amount of monitoring for a lower price.
What sets you apart from everyone else?
Products that both lure and capture bed bugs with chemical attractants are extremely expensive and must constantly be maintained. This product utilizes hot water as an attractant, rather than chemical attractants. This makes the product relatively inexpensive and equally as effective. This product offers the same amount of monitoring for a lower price.
Reflection:
I believe the appeal of the product matches the target demographic. People who live or are staying in areas where bed bugs are likely to be (urban areas, hostels, college dorms) are generally low-income or middle-class. These individuals cannot spend hundreds of dollars on bed bug lures. This product also appeals to people who travel because it is small and easy to carry. Travelers can plug this item in for a few hours in order to monitor for bed bugs. Although the cost may not matter to this demographic, the convenience of the product is appealing.
I believe the appeal of the product matches the target demographic. People who live or are staying in areas where bed bugs are likely to be (urban areas, hostels, college dorms) are generally low-income or middle-class. These individuals cannot spend hundreds of dollars on bed bug lures. This product also appeals to people who travel because it is small and easy to carry. Travelers can plug this item in for a few hours in order to monitor for bed bugs. Although the cost may not matter to this demographic, the convenience of the product is appealing.
I think you knowledge and experience working in entomology lab are a extremely valuable asset for you. It seems as thought your interviews have helped you evolve your view of the market and adjust. It seems like you have a solid idea of your market, who they are and want they want. I think you have a minimum viable product you could launch. I think people will really appreciate your level of knowledge and experience. It will lend to more trust in the product from your customer.
ReplyDelete